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© Karin Schermbrucker
Our Strategy focuses on Two Core Impact Areas

Impact Area 1: Co-Existence Through Shared Spaces – Sustainable Land, Water, and Seascapes
Impact Area 2: Making Nature Count – Mainstreaming Nature Across Sectors and Society Ensuring Nature is Everyone’s Business


The first impact area uses an integrated and inclusive landscape approach to protect biodiversity, reduce conflict, enhance coexistence, and strengthen the resilience of people and ecosystems.

The second impact area outlines an ambitious strategy for transforming our systems of production and consumption through nature positive finance and development, and the power of people and partnerships. Both of these critical impact areas are underpinned by a Whole of Society and inclusive human rights based approach that puts people at the heart of conservation - linking sectors, reaching across boundaries, and cementing the bond between people and place.

These two impact areas rest on 7 Critical Conservation Outcomes to reverse nature loss and help chart the course for Africa’s sustainable development.

1. Critical Biodiversity Areas
2. Living Landscapes
3. Priority Species Stabilised
4. Climate Solutions
5. Greening Development
6. Nature Positive Finance
7. Engaged Society

The threats and drivers of nature loss in Africa go far beyond the boundaries of individual countries and transboundary landscapes. These regional challenges require regional solutions. Four critical regional action areas emerged from our Horizon Scan. These areas are critical to addressing the needs of Africa now – tackling challenges and embracing opportunities, driving innovation, and catalyzing impact at scale.

1. One Health
2. Beyond Tourism
3. Africa Ecological Futures
4. Inclusive Natural Resource Governance

Download the WWF Africa Strategy 2025 here and the summary here.