Making Nature Count, as an Impact Area, aims to mainstream the recognition of nature as a basis for economic and livelihood opportunities, as well as harness the drivers of economic development to embrace a greener future in policy, finance and markets. WWF Africa will take a leadership role in making nature count by influencing behaviours and changing decisions of the key stakeholders: Governments, Corporate sector and Financial Instructions and Civil Society.

The three Outcome Areas within this Impact Area - 1. Nature Positive Finance, 2. Greening Development and 3. An Engaged Society - aim to shift both public and private investments from negatively affecting long-term sustainable development, towards investments that contribute positively to the sustainability of natural capital and nature’s contributions to livelihoods.

WWF Africa and partners will work to bring systemic and transformational change to the perceptions and behaviours of governments, corporates, financial institutions and civil society at large.