Protecting and restoring nature is fundamental to our well-being, economies, and continued and growing prosperity around the world.

In 2020, we have an incredible opportunity to make an ambitious global commitment to restore nature: a New Deal for Nature and People. Every one of us can help make this happen.

Why does nature loss matter?
Nature is our life-support system and vital to Africa’s economic development. From the fresh air we breathe to the clean water we drink, nature provides the essentials we all rely on for our survival and well-being. And it also holds the key to our prosperity, with millions of livelihoods and much of our economic activity also depending on the natural world. 
While short term trade-offs will be required, reversing nature loss is a prerequisite to African development and poverty alleviation.

What is the New Deal for Nature and People?
The New Deal for Nature and People will be reflected in a clear and strong series of decisions by countries/Heads of State, by 2020, supported by communities and businesses, that strengthens global targets and mechanisms to protect and restore nature by 2030, in support of the Sustainable Development Goals and the Paris Agreement. 

We all have a part to play
Only a global coalition of the willing can make all this happen. We need combined action by governments, communities, business, finance, individuals and civil society organisations in Africa and around the world. People must be front and centre in any New Deal, with everyone entitled to live in a healthy environment and the human rights of local communities and indigenous peoples respected. A New Deal can only be achieved in partnership with, and in the interests of, the people who share their lands with nature. WWF is engaging governments, businesses, civil society and the public in the need to place sustainability at the heart of our political, economic and social systems.