For more than 60 years, WWF has worked to help people and nature thrive to achieve our vision of building  a future in which people live in harmony with nature.

Founded  and announced in August 1961  at a conference in Arusha where African leaders came together to discuss the future of the continent’s wildlife, WWF has been at the forefront of local conservation initiatives in Africa for six decades. We remain aware that our mission to help bring about a world in which people live in harmony with nature demands constant vigilance and innovation in the face of ever-changing challenges. As WWF enters its seventh decade in Africa, the task is urgent, and the time is now.