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Our story

© Daniël Nelson

The WWF Regional Office for Africa (ROA) is a part of WWF International but headquartered in Nairobi, Kenya, and Yaoundé, Cameroon. Its main vision is to support WWF offices across Africa in implementing their ambitious conservation programmes.

All around the world, people are waking up to the global threats of climate change and nature loss. A growing realization that nobody will be exempted from the impacts. That we can’t beat climate change without protecting nature, or re-establish a thriving natural world without a stable climate. And that conserving nature and living sustainably are no longer just a matter of ethics – but also make economic, health, social and development sense. The time is ripe to build a global coalition that helps people and nature to thrive – and WWF is determined to play our part.

Africa’s unique nature and natural resources are under greater pressure than ever before. Life-sustaining ecosystems are rapidly degrading, thus compromising the future security, health and wellbeing of millions of people in Africa by creating new challenges to conservation efforts. To tackle these new challenges WWF Africa Vision 2020 goal is “To be an influential and respected conservation organization in Africa that models sustainable relationships between people and nature”. 

Africa’s unique nature and natural resources are under greater pressure than ever before

© Will Burrard-Lucas / WWF-US

WWF began its work in Africa in the 60s with a campaign to save Africa’s rhinos. The work accomplished in Africa since then has covered different aspects of conservation including: conservation of endangered species and contribution to the improvement of the welfare of communities through better management of Africa’s natural resources. Africa plays a key role in conserving some of the priority species and places identified in WWF’s global programme framework.

Much has changed in Africa since WWF started its work on the continent. Economic trends, population dynamics, infrastructural development, technological advances, increased civic consciousness, changed political regimes and outlooks, increased natural resource extraction and the introduction of new trading patterns and  partners  are just a few of the changes that have been witnessed on the continent over the past few decades. The context in which WWF in Africa finds itself now is very different from that experienced in 1963.

WWF’s conservation work in Africa is guided by a vision of a sustainable future where people live in harmony with Nature.  In collaboration with local and international partners, the Regional Office for Africa builds on the strategic plans of the country offices and the multi-country programmes and leverages regional opportunities to catalyze conservation impact at scale.  In engaging in corporate and institutional partnerships and with global policy processes, WWF is well placed to play a key role across Africa in promoting environmentally responsible and socially sound development policies and driving changes.

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© WWF / Simon Rawles