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Our strategic plan for Africa 2021-2025 seeks to debunk two big myths: One, that Conservation and Economic Development cannot co- exist; and two, that Conservation is only for the elite few.

Our overarching approach is one of Inclusive Conservation that ensures everyone’s voice is heard and that human rights and gender equity are central to our work and that we tackle power imbalances and corruption through effective and inclusive natural resource governance.

Building on our work over the past 60 years, our Africa strategy integrates our work across 14 countries, 7 priority landscapes, and a portfolio of regional programs in a framework aligned to WWF’s Global Goals of Zero loss of natural habitat, zero extinction and halving the human footprint of consumption, production, and greenhouse gas emissions (GHG) by 2030.

© WWF / John Kabubu
IMPACT AREA 1: Shared Spaces - Sustainable Land, Water, and Seascapes

Sustainable Land, Water, and Seascapes The first impact area uses an integrated and inclusive landscape approach to protect biodiversity, reduce conflict, enhance coexistence, and strengthen the resilience of people and ecosystems.


Critical Biodiversity Areas


By 2025, the critical biodiversity areas in WWF’s priority landscapes in Africa are sustainably financed and effectively managed, with measurable improvement in connectivity and equitability.


Living Landscapes


By 2025, priority sectors and land, water, and seascapes, have enhanced socio-ecological resilience under improved management or sustainable use for the benefit of people and nature

Climate Solutions


By 2025, priority landscapes are implementing best in class nature-based solutions and climate adaptation for enhanced socio-ecological resilience 

Priority Species


By 2025, populations of priority and other wildlife species in priority land, water and seascapes are stable or increasing. 

© Unsplash
IMPACT AREA 2: Making Nature Count

Mainstreaming Nature Across Sectors and Society Ensuring Nature is Everyone’s Business -The second impact area outlines an ambitious strategy for transforming our systems of production and consumption through nature positive finance and development, and the power of people and partnerships. Both of these critical impact areas are underpinned by a Whole of Society and inclusive human rights based approach that puts people at the heart of conservation - linking sectors, reaching across boundaries, and cementing the bond between people and place.


Nature Positive Finance


By 2025, investors and governments show a marked increase in investment into nature-positive sectors – including renewable energy, water management, and sustainable food system.

Greening Development


By 2025, decision making related to major investments in WWF priority countries and land, water and seascapes increasingly integrates sustainability and inclusion principles as a pathway to nature positive sustainable development with economic benefits. 

Engaged Society


By 2025, public, civil society, and private sector awareness, engagement and action for inclusive and sustainable resource governance and a nature positive future is  in increased. 


Pathways to Impact


Read more about our Impact Stories Across Africa: