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Nature Counts
© WWF-SA

Making Nature Count, as an Impact Area, aims to mainstream the recognition of nature as a basis for economic and livelihood opportunities, as well as harness the drivers of economic development to embrace a greener future in policy, finance and markets. WWF Africa will take a leadership role in making nature count by influencing behaviours and changing decisions of the key stakeholders: Governments, Corporate sector and Financial Instructions and Civil Society.

The three Outcome Areas within this Impact Area - 1. Nature Positive Finance, 2. Greening Development and 3. An Engaged Society - aim to shift both public and private investments from negatively affecting long-term sustainable development, towards investments that contribute positively to the sustainability of natural capital and nature’s contributions to livelihoods.

WWF Africa and partners will work to bring systemic and transformational change to the perceptions and behaviours of governments, corporates, financial institutions and civil society at large.

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© Greg Armfield/WWF-UK
News and events
Collaboration is the key in the fight for conservation
Collaboration is the key in the fight for conservation

As the Africa Protected Areas Congress convened in Rwanda, WWF Nature Pays Director Hina West looks at how a coming together of leaders and ...

05 Aug 2022
WWF: APAC Gives Africa a Voice in Conservation
WWF: APAC Gives Africa a Voice in Conservation

World's largest conservation organisation welcomes Kigali Call to Action, which puts people at the centre of effective conservation

23 Jul 2022